Privacy Policy – sportsbet.lc Data & Security

1Who We Are

sportsbet.lc is an online sports betting and gaming platform serving players in Pakistan. References to "we", "us" or "sportsbet" throughout this Privacy Policy refer to the operators of sportsbet.lc. We are the data controller in respect of your personal information collected via the platform.

This Privacy Policy applies to the sportsbet.lc website, any mobile-optimised version of the site and all services accessible through a registered account, including sports markets, cricket and PSL betting, slot games, live casino and deposit/withdrawal functionality.

2Data We Collect

We collect personal data from you in several ways: directly when you register and use the platform, automatically through your device and browser, and occasionally from third-party verification services used to confirm your identity. The table below summarises the main categories of data we collect.

We do not collect sensitive categories of personal data such as health information, religious beliefs or political opinions. We also do not collect data from social media profiles unless you explicitly connect a social account during registration.

3How We Use Your Data

All personal data collected by sportsbet.lc is used for specific, legitimate purposes. Below is a breakdown of the primary uses:

• Account management: To create, maintain and secure your registered account on the platform.
• Identity verification: To confirm that you meet the minimum age requirement of 18 years and that your account details are accurate.
• Payment processing: To handle PKR deposits and withdrawals through supported methods including JazzCash, Easypaisa, Raast, Bank Transfer and mobile wallets.
• Platform personalisation: To remember your preferences, favourite sports markets (like cricket, PSL and T20), preferred slot categories and language settings.
• Customer support: To respond to your queries, process complaints and resolve disputes related to bets, deposits or account issues.
• Promotions and bonuses: To determine your eligibility for welcome bonuses, reload offers, cricket odds boosts and other promotions you have opted into.
• Fraud prevention: To detect duplicate accounts, unusual betting patterns, money laundering signals and other prohibited conduct as described in our Terms and Conditions.
• Platform improvement: To understand how players use the site, which sports markets are most popular and where the player experience can be improved.
• Marketing communications: To send you promotional emails, bonus alerts and platform updates – only where you have given consent or where we have a legitimate interest. You can opt out at any time through your account settings.

We do not use your data for automated decision-making that produces legal effects without human review. Bet settlement is automated by design, but any dispute or account review that could affect your rights is handled manually by our team.

4Legal Basis for Processing

We process your personal data on one or more of the following legal bases, depending on the purpose:

• Contractual necessity: Processing required to fulfil the account registration contract, process bets, handle deposits and withdrawals in PKR and operate your account on sportsbet.lc.
• Legitimate interests: Processing carried out to prevent fraud, maintain platform security, detect prohibited conduct and improve the quality of our services, where those interests are not overridden by your own privacy rights.
• Legal obligation: Processing required to comply with identity verification obligations, anti-money laundering checks and other applicable legal requirements.
• Consent: Processing for optional purposes such as marketing communications, where we have obtained your explicit consent. Consent can be withdrawn at any time without affecting the lawfulness of prior processing.

5Data Sharing

sportsbet.lc does not sell, rent or trade your personal data to any third party. We share data only in the limited circumstances described below, and always with appropriate safeguards in place:

• Payment providers: JazzCash, Easypaisa, Raast, banks and mobile wallet operators receive the minimum data necessary to process your PKR deposits and withdrawals. These providers have their own privacy policies governing their use of your data.
• Identity verification services: Third-party KYC providers may receive your identity documents and personal details to carry out age and identity checks. These providers are contractually bound to use your data only for verification purposes.
• Technology partners: Platform hosting, cybersecurity, analytics and customer support software providers may process data on our behalf as data processors. They are bound by strict contractual obligations and are not permitted to use your data for their own purposes.
• Fraud and security partners: We may share data with fraud prevention services to identify suspicious account activity, unusual betting patterns or potential money laundering. This is a legitimate interest processing activity.
• Legal and regulatory obligations: We may disclose your data to law enforcement or regulatory bodies if required to do so by applicable law, court order or to protect the rights and safety of our players and staff.

We do not transfer your personal data to organisations outside of the operational requirements described above. Any partner given access to your data is required to handle it with the same level of care and security that we apply ourselves.

6Cookies & Tracking Technologies

sportsbet.lc uses cookies and similar tracking technologies to keep the platform running smoothly and to understand how players use the site. Below is a summary of the types of cookies we use:

• Essential cookies: Required for basic platform functionality including keeping you logged in during a session, remembering your cart or bet slip, and maintaining security tokens. These cannot be disabled without breaking core features.
• Performance cookies: Collect anonymised information about which pages are visited most, how long players spend on betting markets, and where errors occur. This data is used solely to improve the platform experience.
• Preference cookies: Remember your settings such as preferred language, notification preferences, sports category filters and display options so you don't have to reconfigure them on every visit.
• Analytics cookies: Help us understand overall traffic patterns, popular cricket and PSL markets, popular slot games and peak usage periods. Data is aggregated and does not identify individual players.

You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the platform, but may affect certain convenience features. We do not use third-party advertising cookies or allow external ad networks to track you through sportsbet.lc.

7Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal obligations. The following general retention principles apply:

• Active accounts: Data is retained for the lifetime of your account plus a minimum period following closure to allow for dispute resolution, fraud investigation and legal compliance.
• Transaction records: Financial transaction data including PKR deposits, withdrawals and betting history is retained for a minimum of five years to comply with anti-money laundering and financial record-keeping requirements.
• Identity verification documents: KYC documents such as CNIC copies are retained for the period required by applicable law, typically five years from account closure.
• Support communications: Customer support logs and emails are retained for up to three years to allow for complaint resolution and service quality review.
• Marketing data: Where you have consented to marketing communications, your contact preferences are retained until you opt out or request deletion.

When data is no longer required and there is no legal obligation to retain it, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

8Your Rights

As a registered player on sportsbet.lc, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting our support team at [email protected]:

• Right of access: You can request a copy of the personal data we hold about you, including your account details, betting history and transaction records.
• Right to rectification: If any of the information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.
• Right to erasure: In certain circumstances, you can request that we delete your personal data. Note that this right may be limited where we have a legal obligation to retain data, such as transaction records.
• Right to restrict processing: You can ask us to limit how we use your data while a complaint or correction request is being resolved.
• Right to data portability: You can request a copy of your data in a structured, machine-readable format for your own use or to transfer to another service.
• Right to withdraw consent: Where processing is based on consent – such as marketing communications – you can withdraw that consent at any time through your account notification settings or by contacting support.
• Right to object: You can object to processing carried out on the basis of legitimate interests, such as certain profiling or analytics activities. We will review your objection and respond within 30 days.

We will respond to all data rights requests within 30 days of receipt. In complex cases, we may extend this by a further 30 days and will inform you if this is necessary. There is no charge for exercising your rights under normal circumstances.

9Security Measures

sportsbet.lc takes data security seriously. We have implemented a range of technical and organisational measures to protect your personal information against unauthorised access, loss, alteration or disclosure:

• Encryption in transit: All data exchanged between your browser or device and sportsbet.lc is protected using SSL/TLS encryption. Look for the padlock icon in your browser's address bar when using the platform.
• Password hashing: Account passwords are stored using one-way cryptographic hashing. Even our own staff cannot see your password in plain text.
• Access controls: Personal data is accessible only to staff who genuinely need it to do their job. Access is logged, audited and reviewed regularly.
• Fraud monitoring: Automated systems monitor account activity for signs of unauthorised access, unusual login locations or suspicious transaction patterns.
• Secure payment processing: Payment data for JazzCash, Easypaisa, Raast and bank transactions is handled directly by the payment provider's PCI-compliant infrastructure. We do not store full payment credentials on our own servers.

Despite these measures, no platform can guarantee absolute security. If you suspect that your account has been compromised, change your password immediately and contact our support team. We will respond promptly and, if a breach affecting your data is confirmed, we will notify you without undue delay.

10Children's Privacy

sportsbet.lc is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires confirmation that the applicant is 18 or older, and identity verification is used to enforce this requirement.

If we become aware that a registered account belongs to a minor, that account will be closed immediately, any balance will be returned to the depositing payment method and all associated data will be deleted in accordance with our data retention policy.

11Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, platform features or applicable legal requirements. When we make material changes, we will notify registered players via email or an on-platform notice before the updated policy takes effect.

The "Last updated" date at the top of this page indicates when the most recent revision was made. We encourage you to review this page periodically so you are always aware of how your data is being handled. Continued use of sportsbet.lc after a policy update is taken as acceptance of the revised terms.

12Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a complaint about how we have handled your personal information, please get in touch:

• Email: [email protected]
• Live Chat: Available through your logged-in account dashboard during business hours.
• Response time: We aim to acknowledge all privacy-related requests within 24 hours and provide a full response within 30 days.

If you are not satisfied with how we have handled your complaint, you have the right to escalate the matter through our formal dispute resolution process as outlined in our FAQ. We take all privacy complaints seriously and will always aim to reach a fair and transparent resolution.

For general platform questions, account queries or help with deposits and withdrawals, our FAQ page covers the most common topics and is a good first stop before contacting support directly.